Denizen Hotels launch = Oops!

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Just got an email from Hilton re: their new “lifestyle brand” of hotels: Denizen Hotels.

As vague and as “markety” as the email was, it seemed interesting enough to click through to the site. Unfortunately, it just gives an “Invalid Hostname” error… Guess the launch isn’t going as smoothly as planned? Anyway, here is a funny chunk of the email…

Denizen Hotels will become a cultural epicentre at each of its destinations, cultivating community within its walls. Eclectic, social and humbly authentic, each property within the brand will be smart in design, cultural in character and sensitive in service delivery. Developed as an international intersection of business and pleasure, Denizen Hotels will redefine how guests stay and play.

Really?!?!?! I want to be an “international intersection of business and pleasure…”